The world today, faces challenges of unprecedented scale and complexity - from crisis in infrastructure, education and health-care to human rights and environmental degradation. People everywhere, know and even care about these issues. But ‘Change’ requires action. And the key to moving people from knowledge to action is persuasion - something that inspires them to act and make a difference

MY CAMPAIGN is an online communication and media resource site to promote cause matters and support people, communities and organizations working for change. Our effort is to create better perspectives, deeper understanding and a buzz around the issues we care about through Cause Communication and Public Awareness Campaigns.